Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will always be hampered by incorrect or inconsistent use. For all the time and resources spent in securing these solutions, it’s important to also invest in those people charged with using the system most frequently. A staff that sees technology as a benefit to their responsibilities, and not an obstacle, will outperform those who cannot make the association between technology and performance.
Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the technology can add a new, profitable revenue stream to any advertising agency, and that there is a public demand for such a system. Digital advertising (also known as infotainment) leverage onboard displays (typically LCD) or public address systems to provide riders with route updates, news, weather, sports, local events, and local advertising. Unlike the traditional printed advertising, digital advertising doesn’t have an inventory problem. A transit agency can sell multiple ads on to any screen. Digital advertising is being looked at as a way for agencies to enhance their offerings, improve reputation, build brand value, and of course, create a new revenue channel they can use to help cover operating costs and invest more proactively in their service.
See if this sounds like you…
You work at a transit agency, and you wear a lot of hats. And not only are you overworked, but your staff is too. Most days, success is defined by just keeping your buses moving smoothly. You desperately need an upgrade to your Intelligent Transit System (or perhaps you just NEED an ITS), and after years of lobbying and cajoling your agency’s administrators you finally have both the approval and funding needed to begin the procurement process.
But there’s a catch (there’s always a catch) … YOU must be the one to write the RFP.
