Recent Posts by Matt Schroeder

It’s time to bury your printed schedules six feet deep.

Posted on May 12, 2020
By Matt Schroeder
Display and mobile technologies have rendered the printed schedule obsolete. By Matt SchroederDirector of Marketing, ETA Transit Systems The printed schedule must die. There, I said it and if feels amazing. And if you’re sitting there with your mouth agape wondering how I could blaspheme such a longtime staple of public transit; I don’t blame…
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Level up driver performance

Posted on April 14, 2020
By Matt Schroeder

Driver monitoring technologies exist to identify ineffective behaviors that could impact overall performance, increase rider satisfaction, and contribute to unsafe vehicle operation. Among the more popular solutions on the market include: speed tracking, excessive idle monitoring, schedule performance tracking, and collision avoidance.

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The sky is the limit with a cloud-hosted ITS.

Posted on March 12, 2020
By Matt Schroeder
Skeptics abound, but the modern ITS is grounded in operational efficiency. By Matt SchroederDirector of Marketing, ETA Transit Systems Market research is a big part of my gig here at ETA. I’m always on the lookout for the latest trend or emerging technology, but in general my transit-specific career spans just six of my 25…
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Next-generation route management expands options for efficiency.

Posted on February 11, 2020
By Matt Schroeder
By Matt Schroeder Director of Marketing, ETA Transit Systems As a marketer, I’m constantly exposed to new and interesting facts. Did you know that a transit agency on average spends between two and six months researching new routes? Or how about this one: 44 percent of dispatchers spend at least 30 minutes inputting route changes…
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Staff Engagement: Turn staff doubters into doers

Posted on January 10, 2020
By Matt Schroeder

Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will always be hampered by incorrect or inconsistent use. For all the time and resources spent in securing these solutions, it’s important to also invest in those people charged with using the system most frequently. A staff that sees technology as a benefit to their responsibilities, and not an obstacle, will outperform those who cannot make the association between technology and performance.

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Vendor selection: Find that forever friend.

Posted on December 13, 2019
By Matt Schroeder
The bond between agency and ITS vendor should last long after the sale. By Matt Schroeder Director of Marketing, ETA Transit Systems What makes for a good partnership when it comes to vendor selection? I mean, you’re spending hundreds of thousands—maybe millions—of dollars on a new intelligent transit system. You have sales reps from at…
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3 key preparations to consider before autonomous transit arrives.

Posted on November 19, 2019
By Matt Schroeder

Autonomous vehicles are more of a novelty at this point, available in a few select areas. However, 52 percent anticipate that within 3-5 years, they’ll be in the market. That’s not a long time to develop, test, and procure solutions to satisfy the ancillary considerations related to self-driving vehicles.

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Turn your bus into a cashmobile.

Posted on October 14, 2019
By Matt Schroeder

Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the technology can add a new, profitable revenue stream to any advertising agency, and that there is a public demand for such a system. Digital advertising (also known as infotainment) leverage onboard displays (typically LCD) or public address systems to provide riders with route updates, news, weather, sports, local events, and local advertising. Unlike the traditional printed advertising, digital advertising doesn’t have an inventory problem. A transit agency can sell multiple ads on to any screen. Digital advertising is being looked at as a way for agencies to enhance their offerings, improve reputation, build brand value, and of course, create a new revenue channel they can use to help cover operating costs and invest more proactively in their service.

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Part II: Marketing transit on the cheap.

Posted on April 11, 2018
By Matt Schroeder
We're continuing our look at what local public transit agencies can do to market the technological investments they've made in their operations. If you haven't done so yet, take a few minutes to Read part 1: Changing the perception about public transit to get some background information about the challenges public transit operations face when…
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