User-agent: * Disallow: /wp-admin/ Allow: /wp-admin/admin-ajax.php # Block RSS/Atom feeds (A11 — duplicate without canonical) Disallow: */feed/ Disallow: */feed Disallow: */feed/rss2/ Disallow: */feed/atom/ Disallow: */comments/feed/ # Block search endpoint (generates junk URLs, duplicates) Disallow: /?s= Disallow: /search/ # Block trackback (WordPress legacy) Disallow: /*/trackback/ Disallow: /trackback/ # Block admin-ajax, embed, oEmbed Disallow: /wp-json/ Disallow: /?rest_route= Disallow: /*?replytocom= Disallow: /*?embed=1 Disallow: /*/embed/ # Block tracking query params that cause duplicates (utm, fbclid, gclid, etc.) Disallow: /*?utm_ Disallow: /*?fbclid= Disallow: /*?gclid= Disallow: /*?msclkid=