Transportation advocate and author Carter Lavin joins Levi McCollum and Christian Londono to unpack why “being right isn’t enough” in transit and how to actually win. We explore how to shift what’s possible, organize riders where they are, and build coalitions that move from local fights to statewide wins.

Carter shares lessons from the Bay Bridge bus-lane campaign, explains why every bench, bulb-out, and bus lane is a political choice, and lays out actionable steps for advocates and agencies to turn good ideas into real improvements.

Carter’s book: If You Want to Win, You’ve Got to Fight: A Guide to Effective Transportation Advocacy.
Available at Island Press: www.islandpress.org/fight

Use code FIGHT at checkout for 20% off.