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Technology is only useful when it fits the service around it

Transit technology does not operate on its own. It has to support operators beginning a run, dispatchers responding to conditions, supervisors in the field, maintenance teams keeping vehicles available, planners reviewing performance, and riders who need clear information.

ETA builds around those handoffs.

We work across operations, rider communication, onboard technology, passenger data, reporting, and integrations because those connections determine whether a system makes service more manageable or creates more work for the people responsible for it.

How ETA Works With Agencies

Start with the operating reality

Every agency brings a different service model, technology history, operating environment, and set of constraints. ETA begins by understanding those conditions before defining an approach.

Understand the work before defining the scope

We look at the service model, field workflows, existing systems, onboard equipment, data needs, internal capacity, and the questions your team is trying to answer.

Modernize without unnecessary disruption

A practical implementation considers what remains useful, what needs to change, where integrations matter, and how active service can continue throughout the process.

Stay focused after go-live

Implementation is not the end of the work. ETA helps agencies continue improving the systems, information, and workflows that support daily service over time.

Tarta team

A company designed to stay close to the work

ETA is focused on transit and the organizations that depend on it. That focus shapes how we approach product decisions, implementation, support, and long-term customer relationships.

We do not believe every agency needs the same technology stack or the same path forward. Some need to replace aging systems. Others need stronger rider information, more dependable reporting, better onboard equipment, or a clearer connection between systems already in use.

The goal is not to introduce complexity. It is to help agencies build a technology foundation that fits the service they operate today and the work ahead.

Founded 2003
Headquarters Boca Raton, Florida
Ownership Privately held
Certification Woman-owned small business and DBE status, where applicable
The People Behind ETA

A team that understands transit from more than one angle

ETA brings together experience in transit operations, technology, implementation, data, customer support, and business leadership. That range matters because a useful solution has to work across the agency, not only for one department or one moment in the service day.

John Maglio

John Maglio

Chief Executive Officer
Nicole Castonguay

Nicole Castonguay

President and Chairman
Steven Friedman

Steven Friedman

Chief Financial Officer
Stephen Gunning

Stephen Gunning

Chief Technology Officer
Jariel Adler

Jariel Adler

Vice President of Business Development & Partnerships
Levi McCollum

Levi McCollum

Director of Operations
Recognition & Participation

Active in the transit work that shapes the industry

ETA participates in the transit community through customer projects, industry events, partnerships, and the ongoing work of improving how agencies operate and communicate with riders.

Current certifications and business designations
Industry memberships and partnerships
Customer and project recognition
Relevant awards
Approved customer logos

Whether your agency is modernizing an existing system, improving rider information, strengthening reporting, or working through a more connected operational approach, ETA can help make the next step clearer.