Tag: communication

  • Navigating the Transit Revolution: Part I—Unveiling the Power of GTFS

    The world of public transportation is undergoing a transformation, and at the heart of this evolution lie s the General Transit Feed Specification, or GTFS. As we kick off this multi-part blog series, we’ll embark on a journey to explore the depths of GTFS, uncover its significance, and reveal how it’s reshaping the landscape of…

  • Pre-plan your RFP evaluation

    Tools to help your RFP to set realistic expectations and deliver a focused review. Over our history, ETA Transit has submitted hundreds of proposals for mass transit technology RFPs. We’ve won some, we’ve lost some, and we’ve seen RFPs pulled without warning. Win, lose, or draw our practice is to reach out to transit agencies…

  • What factors influence customer satisfaction?

    Communication, not technology, determines the satisfaction with transit systems It is a rarity in the mass transit technology market when we strike up a conversation with a potential customer, and they sing the praises of their current ITS vendor. Let me say it another way—transit operators aren’t happy with their tech partners. According to our…

  • Passenger engagement goes digital

    The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, there is a thing known as ‘the gag.’ The gag, is a hook; the way you’ll grab the attention of your audience and invest them to…

  • E-paper displays are ready for prime-time transit

    New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served as the Creative Director for a group of 13 regional newspapers spanning the Front Range of Colorado. My tenure at the paper marked…

  • Staff Engagement: Turn staff doubters into doers

    Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will always be hampered by incorrect or inconsistent use. For all the time and resources spent in securing these solutions, it’s important to also invest in those…

  • Vendor selection: Find that forever friend.

    The bond between agency and ITS vendor should last long after the sale. By Matt Schroeder Director of Marketing, ETA Transit Systems What makes for a good partnership when it comes to vendor selection? I mean, you’re spending hundreds of thousands—maybe millions—of dollars on a new intelligent transit system. You have sales reps from at…

  • Turn your bus into a cashmobile.

    Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the technology can add a new, profitable revenue stream to any advertising agency, and that there is a public demand for such a…

  • Part II: Marketing transit on the cheap.

    We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take a few minutes to Read part 1: Changing the perception about public transit to get some background information about the challenges public transit operations face when…