The ETA brand,
ready to use.
Logos, colors, type, and guidelines. Everything you need to represent ETA correctly.
Primary lockup
The horizontal logomark + wordmark. Use this whenever possible for maximum clarity and recognition.
Logomark
The standalone mark, for avatars, app icons, and tight spaces where the full lockup won’t fit.
Clear space
Surround the logo with clear space — free of type, graphics, and other elements — to keep it visible and impactful.
- Use the primary logo whenever possible.
- Keep clear space around the lockup.
- Use the brand colors and approved logo files.
- When color isn’t possible, use the black, white, or 65% gray version.
- Flip, mirror, or distort the lockup.
- Add shadows, blur, texture, or outlines.
- Recolor to off-brand colors or apply gradients to the wrong parts.
- Mix secondary colors into the primary logo.
Primary palette
Secondary palette
Typography
Polymath Display for headlines, Aeonik for text.
Polymath Display
The primary typeface of the brand and a key part of its visual identity. Built for large-scale use — it should not be used at small sizes, including body text or paragraphs.
Aeonik
Open forms, low stroke contrast, and balanced spacing keep it clear and comfortable to read. It provides a neutral, modern foundation for all textual content.
About ETA
ETA builds technology that helps public transit agencies run more connected, reliable, on-time service. Its platform brings together the systems agencies already rely on — CAD/AVL, rider information, passenger counting, reporting, and more — so teams can act on what’s happening across the network.
Press & media inquiries
For interviews, additional assets, product imagery, or fact-checking, get in touch and we’ll route you to the right person.