Tag: brand value

  • Passenger engagement goes digital

    The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETAs In the marketing world, there is a thing known as ‘the gag.’ The gag, is a hook; the way you’ll grab the attention of your audience and invest them to learn more…

  • Vendor selection: Find that forever friend.

    The bond between agency and ITS vendor should last long after the sale. By Matt Schroeder Director of Marketing, ETAs What makes for a good partnership when it comes to vendor selection? I mean, you’re spending hundreds of thousands—maybe millions—of dollars on a new intelligent transit system. You have sales reps from at least a…

  • Turn your bus into a cashmobile.

    Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the technology can add a new, profitable revenue stream to any advertising agency, and that there is a public demand for such a…

  • Part II: Marketing transit on the cheap.

    We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take a few minutes to Read part 1: Changing the perception about public transit to get some background information about the challenges public transit operations face when…

  • Part 1: Marketing transit on the cheap.

    Is it a fair assumption to say that public transit has a perception problem? When we poll riders and non-riders alike, adjectives like dirty, slow, uncomfortable, inefficient, and unsafe appear with regularity. A look into pop-culture reflects the industry much the same way; dirty taxis, buses that belch smoke, trains that are loud and crusted…

  • Forget text-to-speech for your on-board announcements, pre-recorded audio is better.

    Turn up the volume on pre-recorded audio. By John Maglio, President ETAs Full disclosure: I’ve always disliked text-to-speech (TTS). It’s a wholly impersonal means of conveying critical information to passengers. From the sanitary, robotic pronunciation to the complete lack of support for local multi-lingual dialects. TTS is a poor way to connect with your riders…