Passenger engagement goes digital
The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, [...]
Vendor selection: Find that forever friend.
The bond between agency and ITS vendor should last long after the sale. By Matt Schroeder Director of Marketing, ETA Transit Systems What makes for a good partnership when it comes to vendor [...]
Turn your bus into a cashmobile.
Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the [...]
Part II: Marketing transit on the cheap.
We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]
Part 1: Marketing transit on the cheap.
Is it a fair assumption to say that public transit has a perception problem? When we poll riders and non-riders alike, adjectives like dirty, slow, uncomfortable, inefficient, and unsafe appear [...]
Forget text-to-speech for your on-board announcements, pre-recorded audio is better.
Turn up the volume on pre-recorded audio. By John Maglio, President ETA Transit Systems Full disclosure: I’ve always disliked text-to-speech (TTS). It’s a wholly impersonal means of conveying [...]