Tag: digital displays

  • Passenger engagement goes digital

    The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETAs In the marketing world, there is a thing known as ‘the gag.’ The gag, is a hook; the way you’ll grab the attention of your audience and invest them to learn more…

  • E-paper displays are ready for prime-time transit

    New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETAs Join me for a brief trip down memory lane. From 2006-2009, I served as the Creative Director for a group of 13 regional newspapers spanning the Front Range of Colorado. My tenure at the paper marked the beginning…

  • It’s time to bury your printed schedules six feet deep.

    By Matt SchroederDirector of Marketing, ETAs