Tag: digital inventory

  • Passenger engagement goes digital

    The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, there is a thing known as ‘the gag.’ The gag, is a hook; the way you’ll grab the attention of your audience and invest them to…

  • Turn your bus into a cashmobile.

    Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the technology can add a new, profitable revenue stream to any advertising agency, and that there is a public demand for such a…