Passenger engagement goes digital
The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, [...]
E-paper displays are ready for prime-time transit
New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served [...]
Part II: Marketing transit on the cheap.
We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]
Part 1: Marketing transit on the cheap.
Is it a fair assumption to say that public transit has a perception problem? When we poll riders and non-riders alike, adjectives like dirty, slow, uncomfortable, inefficient, and unsafe appear [...]
Bridge the revenue gap with on-board infotainment systems
Public transit is ready for some screen time. Advancements in mobile data delivery has opened a substantial opportunity for transit agencies to improve the overall transit experience, attract [...]