Are your APCs ‘down’ for the count?
Maximize the efficiency of your automatic passenger counters for NTD certification-worthy results. By Matt Schroeder Director of Marketing, ETA Transit Systems I am going to dispel a myth for [...]
E-paper displays are ready for prime-time transit
New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served [...]
The screen generation will transform transit tech.
What’s also not a secret is that Millennials (and their younger Gen Z counterparts) are among the fastest-growing adopters of transit and the first generation not to view vehicle ownership as a [...]
A cash-free future begs you to take my money.
Versatile payment collection capabilities simplify payment and meets the preference of the rider. While regular transit riders will likely stick to a single form of payment for their transit [...]
Level up driver performance
Driver monitoring technologies exist to identify ineffective behaviors that could impact overall performance, increase rider satisfaction, and contribute to unsafe vehicle operation. Among the [...]
Staff Engagement: Turn staff doubters into doers
Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will [...]
3 key preparations to consider before autonomous transit arrives.
Autonomous vehicles are more of a novelty at this point, available in a few select areas. However, 52 percent anticipate that within 3-5 years, they’ll be in the market. That’s not a long time to [...]
Turn your bus into a cashmobile.
Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the [...]
Part II: Marketing transit on the cheap.
We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]
Part 1: Marketing transit on the cheap.
Is it a fair assumption to say that public transit has a perception problem? When we poll riders and non-riders alike, adjectives like dirty, slow, uncomfortable, inefficient, and unsafe appear [...]