Tag: rider satisfaction

  • Passenger engagement goes digital

    The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, there is a thing known as ‘the gag.’ The gag, is a hook; the way you’ll grab the attention of your audience and invest them to…

  • E-paper displays are ready for prime-time transit

    New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served as the Creative Director for a group of 13 regional newspapers spanning the Front Range of Colorado. My tenure at the paper marked…

  • Staff Engagement: Turn staff doubters into doers

    Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will always be hampered by incorrect or inconsistent use. For all the time and resources spent in securing these solutions, it’s important to also invest in those…

  • Bridge the revenue gap with on-board infotainment systems

    Public transit is ready for some screen time. Advancements in mobile data delivery has opened a substantial opportunity for transit agencies to improve the overall transit experience, attract riders, and create a new revenue stream to help supplement operations, improve service to core constituents, and support area business. It’s no secret that revenue and funding…