Passenger engagement goes digital
The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, [...]
It’s time to bury your printed schedules six feet deep.
Display and mobile technologies have rendered the printed schedule obsolete. By Matt SchroederDirector of Marketing, ETA Transit Systems The printed schedule must die. There, I said it and if [...]
Staff Engagement: Turn staff doubters into doers
Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will [...]
Turn your bus into a cashmobile.
Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the [...]
Part II: Marketing transit on the cheap.
We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]
Forget text-to-speech for your on-board announcements, pre-recorded audio is better.
Turn up the volume on pre-recorded audio. By John Maglio, President ETA Transit Systems Full disclosure: I’ve always disliked text-to-speech (TTS). It’s a wholly impersonal means of conveying [...]