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Display and mobile technologies have rendered the printed schedule obsolete. By Matt SchroederDirector of Marketing, ETA Transit Systems The printed schedule must die. There, I said it and if [...]

Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will [...]

Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the [...]

We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]

Turn up the volume on pre-recorded audio. By John Maglio, President ETA Transit Systems Full disclosure: I’ve always disliked text-to-speech (TTS). It’s a wholly impersonal means of conveying [...]