Communication, not technology, determines the satisfaction with transit systems It is a rarity in the mass transit technology market when we strike up a conversation with a potential customer, [...]
The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, [...]
Display and mobile technologies have rendered the printed schedule obsolete. By Matt SchroederDirector of Marketing, ETA Transit Systems The printed schedule must die. There, I said it and if [...]
Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will [...]
Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the [...]
We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]
Turn up the volume on pre-recorded audio. By John Maglio, President ETA Transit Systems Full disclosure: I’ve always disliked text-to-speech (TTS). It’s a wholly impersonal means of conveying [...]