Passenger engagement goes digital
The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, [...]
E-paper displays are ready for prime-time transit
New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served [...]
It’s time to bury your printed schedules six feet deep.
Display and mobile technologies have rendered the printed schedule obsolete. By Matt SchroederDirector of Marketing, ETA Transit Systems The printed schedule must die. There, I said it and if [...]
Level up driver performance
Driver monitoring technologies exist to identify ineffective behaviors that could impact overall performance, increase rider satisfaction, and contribute to unsafe vehicle operation. Among the [...]
The sky is the limit with a cloud-hosted ITS.
Skeptics abound, but the modern ITS is grounded in operational efficiency. By Matt SchroederDirector of Marketing, ETA Transit Systems Market research is a big part of my gig here at ETA. I’m [...]
Next-generation route management expands options for efficiency.
By Matt Schroeder Director of Marketing, ETA Transit Systems As a marketer, I’m constantly exposed to new and interesting facts. Did you know that a transit agency on average spends between two [...]
3 key preparations to consider before autonomous transit arrives.
Autonomous vehicles are more of a novelty at this point, available in a few select areas. However, 52 percent anticipate that within 3-5 years, they’ll be in the market. That’s not a long time to [...]
Turn your bus into a cashmobile.
Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the [...]
Bridge the revenue gap with on-board infotainment systems
Public transit is ready for some screen time. Advancements in mobile data delivery has opened a substantial opportunity for transit agencies to improve the overall transit experience, attract [...]
Forget text-to-speech for your on-board announcements, pre-recorded audio is better.
Turn up the volume on pre-recorded audio. By John Maglio, President ETA Transit Systems Full disclosure: I’ve always disliked text-to-speech (TTS). It’s a wholly impersonal means of conveying [...]