Tag: SPOT

  • Passenger engagement goes digital

    The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, there is a thing known as ‘the gag.’ The gag, is a hook; the way you’ll grab the attention of your audience and invest them to…

  • E-paper displays are ready for prime-time transit

    New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served as the Creative Director for a group of 13 regional newspapers spanning the Front Range of Colorado. My tenure at the paper marked…

  • It’s time to bury your printed schedules six feet deep.

    Display and mobile technologies have rendered the printed schedule obsolete. By Matt SchroederDirector of Marketing, ETA Transit Systems The printed schedule must die. There, I said it and if feels amazing. And if you’re sitting there with your mouth agape wondering how I could blaspheme such a longtime staple of public transit; I don’t blame…

  • Level up driver performance

    Driver monitoring technologies exist to identify ineffective behaviors that could impact overall performance, increase rider satisfaction, and contribute to unsafe vehicle operation. Among the more popular solutions on the market include: speed tracking, excessive idle monitoring, schedule performance tracking, and collision avoidance.

  • The sky is the limit with a cloud-hosted ITS.

    Skeptics abound, but the modern ITS is grounded in operational efficiency. By Matt SchroederDirector of Marketing, ETA Transit Systems Market research is a big part of my gig here at ETA. I’m always on the lookout for the latest trend or emerging technology, but in general my transit-specific career spans just six of my 25…

  • Next-generation route management expands options for efficiency.

    By Matt Schroeder Director of Marketing, ETA Transit Systems As a marketer, I’m constantly exposed to new and interesting facts. Did you know that a transit agency on average spends between two and six months researching new routes? Or how about this one: 44 percent of dispatchers spend at least 30 minutes inputting route changes…

  • 3 key preparations to consider before autonomous transit arrives.

    Autonomous vehicles are more of a novelty at this point, available in a few select areas. However, 52 percent anticipate that within 3-5 years, they’ll be in the market. That’s not a long time to develop, test, and procure solutions to satisfy the ancillary considerations related to self-driving vehicles.

  • Turn your bus into a cashmobile.

    Digital advertising on vehicles is coming. It’s already been adopted heavily in Europe, and the United States is gradually warming to the idea. there is a strong case to be made that the technology can add a new, profitable revenue stream to any advertising agency, and that there is a public demand for such a…

  • Bridge the revenue gap with on-board infotainment systems

    Public transit is ready for some screen time. Advancements in mobile data delivery has opened a substantial opportunity for transit agencies to improve the overall transit experience, attract riders, and create a new revenue stream to help supplement operations, improve service to core constituents, and support area business. It’s no secret that revenue and funding…