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Maximize the efficiency of your automatic passenger counters for NTD certification-worthy results. By Matt Schroeder Director of Marketing, ETA Transit Systems I am going to dispel a myth for [...]

The next generation of digital display systems provide more ways to educate, inform, and entertain riders By Matt Schroeder Director of Marketing, ETA Transit Systems In the marketing world, [...]

New sign technology is poised to remake transit stop communication By Matt Schroeder Director of Marketing, ETA Transit Systems Join me for a brief trip down memory lane. From 2006-2009, I served [...]

What’s also not a secret is that Millennials (and their younger Gen Z counterparts) are among the fastest-growing adopters of transit and the first generation not to view vehicle ownership as a [...]

Versatile payment collection capabilities simplify payment and meets the preference of the rider. While regular transit riders will likely stick to a single form of payment for their transit [...]

By Matt Schroeder Director of Marketing, ETA Transit Systems As a marketer, I’m constantly exposed to new and interesting facts. Did you know that a transit agency on average spends between two [...]

Staff engagement is a critical, yet often overlooked component to new system adoption. As advanced and capable as the current generation of intelligent transit technology is, its performance will [...]

The bond between agency and ITS vendor should last long after the sale. By Matt Schroeder Director of Marketing, ETA Transit Systems What makes for a good partnership when it comes to vendor [...]

Autonomous vehicles are more of a novelty at this point, available in a few select areas. However, 52 percent anticipate that within 3-5 years, they’ll be in the market. That’s not a long time to [...]

We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take [...]