Transit Resources

TARTA partners with ETA to streamline communication, improve efficiency, and deliver a more reliable transit experience for Lucas County riders.

In this episode of Stop Requested, Levi McCollum and Christian Londono talk with Dottie Watkins, President and CEO of CapMetro in Austin, Texas. Dottie began at CapMetro as a part-time bus operator more than three decades ago and now leads the agency through a period of service expansion and long-term investment. The conversation explores how changing travel patterns are reshaping Austin’s transit network, from more local and crosstown service to new Rapid bus routes. Dottie also discusses Transit Plan 2035, Project Connect, supporting frontline employees, and balancing today’s service with the work of building a stronger regional transit system for the future.

In this episode of Stop Requested, Levi and Christian recap the Texas Transit Association Conference, Expo, and Roadeo held in McAllen, Texas. Christian shares firsthand insights on the event’s highlights, from industry-leading sessions and vendor showcases to the competitive energy of the roadeo. They also discuss the role of APC certification in 2025, the power of networking at transit conferences, and a surprising fact about McAllen that might just put it on your travel list. Tune in for a full breakdown of one of the year’s most engaging state transit conferences!

Transit ITS Data Exchange Specification (TIDES) is a remarkable GTFS extension that delves into the realm of historical transit operation data. This repository provides data schemas and tools to support the access, management, and improvement of historical transit operations data, including vehicle operations, passenger activity, fare collection, and other similar data. TIDES bridges the gap between the past and present, allowing transit agencies to store and exchange historical data in a structured and standardized format. This opens a world of possibilities for transit providers, researchers, and developers.

Communication, not technology, determines the satisfaction with transit systems It is a rarity in the mass transit technology market when we strike up a conversation with a potential customer, and they sing the praises of their current ITS vendor. Let me say it another way—transit operators aren’t happy with their tech partners. According to our annual transit agency surveys, more than two-thirds are less than thrilled. The oddest part of this conversation is just how seldom their complaints don’t center on the technology itself but rather the quality of the after-sales support they receive—or lack thereof. You read that right; their issues are seldom with the product. The technology, for the most part, works fine. It’s the relationship with their vendor that has them pursuing new systems. So, what have transit operators so chaffed with the quality of their support? In general, the complaints we here typically fall into one of the following three categories: Responsiveness Time to resolution Frequency of interaction It’s a shame when the reason for severing a relationship and introducing tumult to their operations, staff, and riders has nothing to do with the performance of the technology itself. After all, technology IS supposed to highlight the vendor/client relationship. Right? Right? What are the elements of a quality support experience? Just as the technology on vehicles is a science, so is the art of supporting the client and product. ITS systems are complicated, with many moving parts, including hardware, software, configuration, and data components. As rigorously tested as these systems are, one errant setting or faulty component can kick off an intensive troubleshooting effort to narrow down the cause. So how does one turn complexity into a recipe for success? —A spirit of partnership The first consideration we address is that both vendor and customer must dedicate themselves to the support process. It’s a two-way street, and the client needs to understand their role in the performance of their technology; this includes: Performing routine maintenance Providing detailed information for troubleshooting Being proactive and vocal about the issues they experience Without that level of client-side participation, the support process can drag out far longer than anticipated and lead to frustration on both sides. Similarly, the vendor must actively support their product, providing routine progress updates, delivering on all promises made, and keeping their customers well-educated and informed. When something goes wrong, customers want to know that their concern has been addressed. They don’t want to submit a support request or question only to have days or weeks pass before any sort of reply is received—or worse yet, no response at all. Both sides must understand that the ownership experience requires that they join at the hip, with each entity supporting the other in as diligent and thorough a manner as possible. —Training and education ITS systems, like ETA’s SPOT^™ platform, are complex. Though much of the intricacy takes place behind the scenes and is never exposed directly to the customer, the need for formalized and ritual training is essential. Too often, the only training that a customer receives is at the launch of a new transit system. As the system evolves or employees transition to new opportunities, a gap between what was and what is forms, and the relevancy of that initial instruction become less relevant. Vendors must bake supplemental education into every technology deployment, including identifying the right cadence for “booster” training or situational instruction for new hires or when new features join the ITS solution. An online, self-service database is helpful for self-guided learning, and a guided program must be part of the process to ensure effective instruction. An additional consideration is to ensure that the training focuses on the systems relevant to the individual role or group function. To train the entire staff of a transit operation is pure folly if one expects employees to be able to identify which information is critical to the performance of their jobs. It’s normal for people to become inattentive, tired, and distracted when they feel disconnected from the source material. Role-based instruction is hyper-focused, relevant education based on the needs of a specific subset of transit staffers, e.g., drivers, dispatchers, planners, etc. This education approach delivers only the materials needed for that group to perform their tasks effectively. The staff learns high-level concepts about how their role fits into the larger picture and takes a deep dive into the technology and features they will use in their day-to-day tasks. The result is a more relevant, more precise training that encourages participation and retention. —Responsive input and feedback The answer to this question is far more nuanced than one would think. Transit technology—especially software—are complicated. It can take time to research an issue before a solution presents itself. Responsiveness by the client can go a long way to speeding up the process, but it isn’t the only factor. From a client’s standpoint, they want the system to work as designed. The “what and how” of the situation is often of little concern. They are, after all, transportation professionals—not software engineers. A client wants their vendor to be a partner in not only the performance of the system but the success it delivers to their operation. From a vendor standpoint, a responsive customer takes an active interest in providing timely feedback to the original inquiry. Have they performed the troubleshooting steps? Is the information they provide to the original or follow-up communications detailed and complete—or is it highly generalized, like “the mobile data terminal doesn’t work.” Both sides want a timely answer to the questions asked in most cases. It’s an observation that hardly falls within the realm of rocket science, but one that seems to be a common tripping point and trigger for a great deal of angst between agency and supplier. This reality is often the source of a great deal of friction between customer and vendor, which makes responsiveness even more critical to communicating the status of the concern and setting realistic expectations for a resolution. —Frequency of interaction The human factor is an essential and often overlooked aspect of the client/customer relationship. Consider for a moment the procurement process. In the beginning, contact is frequent. Sales representatives are attentive and in constant contact while negotiating the sale. Once signed contracts exist, the communication escalates further as the implementation teams coordinate with agency teams to finalize system design, schedule implementation, and conduct training. Once the vendor turns over the golden keys to the new technology, the vendor turns their attention to the next opportunity, and the shock of silence settles in. The transit operator is left to use the system. Speaking from the vendor viewpoint, this is the natural evolution of procurement. From the customer standpoint, however, the abrupt cessation of activity following the completion of a project can leave agencies feeling adrift; a “you got my money, and now you’re leaving?” situation. It’s not uncommon for technology vendors to see “no news” as “good news” when past projects are concerned. A neglected customer risks becoming an unhappy client, so it is of little surprise that they pursue higher-quality relationships at the contract end. Keeping those relationships strong and proactive with customer communication long after that initial flurry of activity becomes vital. Closing thoughts Providing quality customer service isn’t some uncrackable mystery. It’s rooted in common sense. If you are a client unhappy with your vendor, it’s probably time to pick up that phone and let your vendor know. If you’re a supplier, you had better take that call—or better yet, run through your list of accounts and touch base with those customers you haven’t spoken to in a while. Run through the list of concerns. Clear the air. Compare expectations to performance and set goals for measurement. At some point, both sides were ecstatic about this joint project—and it’s possible to reclaim that excitement. Try again to find common ground where communication becomes the norm; not the exception that only happens when conflict drives the discussion. It changes the tone from “this isn’t working” to “how can we resolve this together.”

In this replay of Stop Requested, Levi McCollum and Christian Londono revisit their conversation with Linda Morris, Chief of Service Planning and Scheduling at Miami-Dade County, as part of the Miami-Dade series.

In this episode of Stop Requested, Levi and Christian explore the dynamic world of transit technology and what sets innovative public transit agencies apart. They discuss key factors such as budget, risk, and system integration that influence whether agencies become early adopters of cutting-edge solutions. The episode also covers various technological advancements, from Automated Fare Collection to Fleet Management Systems, and the challenges agencies face in balancing innovation with practical constraints. Join the hosts as they kick off a conversation on the future of transit.

As the public transit industry continues to evolve, so do the regulatory requirements designed to ensure that transit agencies provide accurate and reliable data. One such development is the Federal Transit Administration’s (FTA) mandate for Automated Passenger Counters (APCs) certification by report year 2025. This change is poised to have a significant impact on how transit agencies manage and report ridership data. Let’s explore what this requirement entails, why it’s important, and how transit agencies can prepare for it.

We’re continuing our look at what local public transit agencies can do to market the technological investments they’ve made in their operations. If you haven’t done so yet, take a few minutes to Read part 1: Changing the perception about public transit to get some background information about the challenges public transit operations face when promoting their services. Part two deals with specific tactics that can be employed—even on the tightest of budgets. Skinny budget tactics Tactics, in support of a defined strategy, are the specific efforts used to perform on strategic objectives. This does require a set budget—both a comprehensive number, as well as specific allocations to each initiative. How you break down these numbers is largely due to the priority and expected impact of each within the overarching strategy. How are transit agencies marketing themselves? According to ETA’s 2016 transit agency survey: 1% of agencies use vehicle/station signage 6% of agencies use print advertising 6% of agencies use social media 8% use radio 4% use television 7% use billboards Except for vehicle/station signage and social media, these media channels are all high-dollar expenses and might not be the best use of limited resources for all situations—especially for those agencies with less than $30,000 in their marketing coffers. What other options are there? Social media Social media is an extremely cost-efficient way to interact with the public—both riders and non-riders. With so many available social media options, it’s important to know which ones are most likely to be used by your audience. This becomes especially important when considering the time involvement necessary to maintain a social media presence. Use it to conduct surveys and polls, communicate service disruptions, provide insights into community events, or even use it to engage followers with fun facts, trivia, memes, and other ‘sharable’ information that is likely to increase the perception of your agency within your market. Use paid placement to reach potential new customers within your service area. Social media platforms, such as Facebook and Instagram, have powerful—yet easy to use—demographic targeting capabilities that allow you to zero in on specific geographic, ethnographic, and economic considerations and reach precisely the type of individuals or groups who would be a good fit for public transit. What’s more is that these paid placement tools are extremely cost-effective, with $50-$100 easily placing your message on thousands of newsfeeds over a period of weeks. Leverage available space The no-brainer in marketing tactics is to utilize the open space on-board vehicles and at-stations to provide important marketing messaging. The good news is that 73.1 percent of agencies do this already, so the question is ‘what gives’ for the remaining 26.9 percent who aren’t using this space? It’s the lowest-hanging fruit in the marketing landscape and should be exploited to help target more people. As vehicles travel through town, a solid messaging campaign can bring awareness to passers-by on the streets and other vehicles on the roadways; new, untapped customers who may be searching for a way to simplify their transit needs for financial, lifestyle, convenience, or environmental reasons. Granted, 82.5 percent of agencies already use on-board space in a revenue-generating capacity, so perhaps the use of these opportunities is limited more by inventory availability that lack of desire to extend your marketing message. But… …you can extend your inventory by investing in on-board digital infotainment systems, something only 5 percent of agencies have embraced. It’s a relatively affordable expense to drastically increase your available inventory to advertisers by an order of magnitude, plus enhance your agency’s promotional efforts and brand value by mixing in specific, graphic- and video-rich promotions to run at set schedules. It’s not a bad idea, especially if you can leverage it as part of a technology procurement budget. Plus, 76.9 percent of riders want on-board infotainment systems according to our 2017 Transit Survey, so it’s a path to greater revenue, marketing reach, and improved ridership experience—sounds like a can’t-lose proposition. Marketing to existing customers Word-of-mouth (WOM) is a powerful (and free) means of getting the word out about new service improvements and ridership benefits. Take advantage of people who are already a fan of your agency and encourage them to spread the good word. In the Journal of Public Transportation article, An Evaluation of the Role of Marketing in Public Transit Organizations, word-of-mouth is the primary marketing option for a whopping 83 percent of agencies. WOM influences up to 50% of all purchasing decisions WOM generates more than twice the sales of paid advertising WOM influences every stage of a customer’s journey WOM can increase a market share by as much as 10% But… WOM is the most disruptive to consumer decisions WOM can vary wildly in its effectiveness There is a danger in only marketing to your current customers. It may be the easiest audience to reach, but you’re also at the mercy of their perception of you and your service. While referrals can be a powerful marketing tool (according to Nielsen Global Trust in Advertising Survey a whopping 92 percent of people trust the recommendation of a friend), you also sacrifice control over the message and you can find yourself at the mercy of the mood and perception of a specific messenger. If that individual is unhappy with your service, then the message is 50 percent more likely to be shared than a positive interaction. This means you need sure that the message you’re sending aligns with what your service can deliver. Media partnerships and sponsorships Be sure to engage local media and provide them with press releases and information about new services, improvements, detours, and special interest stories about your employees and riders. Local media is almost always starved for content—especially feature pieces—and can easily turn your news tip into an article or video clip in their pages, on their nightly broadcast, or on their websites. These opportunities provide a valuable means of getting the word out to the community and help to introduce your services to potential customers who may not have given public transit a second look. A savvy marketing person may even be able to leverage a news feature in trade for on-vehicle promotion for a local event or initiative that is sponsored by/close to the heart of the media outlet. This quid-pro-quo arrangement can further enhance the perceived standing of your agency within the community and result in both corporate and non-profit engagement down the road, as civic-minded entities look to partner with other area resources. Time is a resource As a final consideration, be sure to include the valuable resource of ‘time’ when choosing which tactic to implement. Labor-intensive projects—such as newsletters—can take dozens of man hours spread across the entirety of your organization to produce. These costs are often not considered when determining budget, and while ‘hidden’ from the balance sheet, the impacts of these efforts do extend to the other functions of your operations as people must dedicate time from core functions to write articles, print, fold, and address mailings, etc. Weigh the use and involvement of internal personnel carefully when determining if a tactic is worthwhile. Look for marketing solutions that can be ‘scheduled’ over extended periods or whose time expense require an up-front effort. For example: Instead of making social media posts or sending emails every day, use a management tool like Hootsuite or MailChimp so schedule all posts for the month (or quarter, or year). A couple of hours spent to draft and schedule all efforts is going to pay off in the long run as it’s easier to set aside a few hours once a month on a given day, than it is to find half an hour every day to draft a post. If you have your strategy and timeline mapped out, this should be a very easy, and straightforward production process. Plus, both options have free plans that lets you manage up a certain number of channels or contacts at no cost—for the budget-sensitive agency, that’s an effortless way to stretch the bottom line. Develop any print or direct mail campaigns at once. Not only can you provide the files in advance to media outlets and mail houses up-front, you can schedule specific drops to coincide with your strategic timeline. Plus, printing these efforts at once (called a ‘gang-run’) can significantly reduce your printing expense. Be mindful of the hidden resources required for any marketing effort and include those as part of your budget. The time of your staff and key stakeholders may not always show up on your balance sheet, but they can impact your operations in a way that undermines the very message and value you wish to communicate as a benefit. Final word Both quantitatively and anecdotally we understand that there are certain perceptions that surround public transit that aren’t entirely positive. As an industry, we can either accept these broad generalizations and choose to live with them, or we can opt to change the discussion and work to provide a different narrative which highlights the importance of public transit. The heavy lifting is being done by organizations like APTA on a national level, and that’s good for policy and the funding of grants and infrastructure project. But what is also needed is engagement on the local level, and in an era where agencies are struggling simply to keep their operations running, the marketing and budgets required to encourage greater use and advocacy is incredibly scarce. Transit agencies are continuing a trend of investing in modern technologies to improve the quality of their service. It is critical that the benefits of these investments are communicated communities they serve. These efforts become increasingly important in changing the dialog and perceptions surrounding public transit and its related experience—especially if gains in ridership or growth in service area are required. Despite low levels of funding, transit agencies aren’t without a voice in determining when and how to engage with their communities and riders. While an influx of funding in support of marketing efforts isn’t likely to be forthcoming, an agency doesn’t have to take a passive role in advocating for its existence and benefit to its passengers. There are low-cost, high-impact solutions available that—with a bit of foresight and planning—can be of immense value to the idea that public transit isn’t necessarily like the cliched ideas that seem to keep its reputation stuck in the past. —— Works Cited Bierman, M. (2015, 9 5). Intelligent technology will change how we use mass transit. Retrieved from www.miamiherald.com: http://www.miamiherald.com/news/business/biz-monday/article34127022.html Binet, L. (2009, February 2). Marketing in a Recession: 10 Things to Remember. Retrieved from www.adweek.com: http://www.adweek.com/brand-marketing/marketing-recession-10-things-remember-98256/ Brady, S. (2017). What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? Retrieved from www.vtldesign.com: https://vtldesign.com/digital-marketing/content-marketing-strategy/percent-of-revenue-spent-on-marketing-sales/ Federal Transit Administration. (2018). Budget – US Department of Transportation. Retrieved from cms.dot.gov: https://cms.dot.gov/sites/dot.gov/files/…/budget/…/fy-2018-cj-budget-final52417.pdf Howard, M. R. (2018, 2 27). Yesterday’s Solutions for Florida’s Transportation Problems. Retrieved from www.floridatrend.com: http://www.floridatrend.com/article/24004/yesterdays-solutions-for-floridas-transportation-problems Joseph Cronin, J., & Roscoe Hightower, J. (2004). An Evaluation of the Role of Marketing in Public Transit Organizations. Journal of Public Transportation, 23-26, 32-34. Johnson, S. (2017, May 30). Transit Fares Only Partially Cover Public Transportation Costs. Retrieved from www.govtech.com: http://www.govtech.com/fs/Transit-Fares-Only-Partially-Cover-Public-Transportation-Costs.html Marketing Charts. (2013, 4 15). Bad Customer Service Interactions More Likely to be Shared Than Good Ones. Retrieved from www.marketingcharts.com: https://www.marketingcharts.com/digital-28628 Results. (2018, February). Retrieved from www.cmosurvey.org: https://cmosurvey.org/results/february-2018/ The Nielsen Company. (2012, 4 10). Global trust in advertising and brand messages. Retrieved from www.nielsen.com: http://www.nielsen.com/us/en/insights/reports/2012/global-trust-in-advertising-and-brand-messages.html Wikipedia. (2018, February 10). Farebox Recovery Ratio. Retrieved from www.wikipedia.com: https://en.wikipedia.org/wiki/Farebox_recovery_ratio#cite_note-:11-28

Levi and Christian unpack the complexities behind on-time performance, exploring why being early can be worse than being late, how operators juggle impossible schedules, and the hidden challenges agencies face in defining and maintaining punctuality. They break down how this simple-sounding stat can be surprisingly complicated—and why it matters to both riders and agencies.

In this episode of Stop Requested, Levi McCollum and Christian Londono talk with Hunter Abel, Project Manager and Transit Lead at Modern Mobility Partners. Hunter shares how his experience at LeeTran, MARTA, and now in consulting has shaped the way he approaches transit planning and project delivery. The conversation explores why plans often stall between planning and implementation, how agencies can define clearer goals, and why public input should focus on how people actually travel rather than which mode looks most appealing. Hunter also discusses data, tradeoffs, post-COVID service changes, and the value consultants can bring when agencies need additional capacity or a fresh perspective.

In the realm of mass transit technology, it is a rare occurrence to encounter a potential customer who enthusiastically praises their current CAD/AVL (Computer-Aided Dispatch/Automatic Vehicle Location) vendor. To put it simply, transit operators are often dissatisfied with their CAD/AVL vendor. According to our annual surveys of transit agencies, more than two-thirds express their discontent.